tag:blogger.com,1999:blog-594792031312650389.post4967641421959015920..comments2023-09-28T04:29:22.478-04:00Comments on Insight by Design: Why Social Media isn't a strategyUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-594792031312650389.post-44048792298525473282008-07-17T09:25:00.000-04:002008-07-17T09:25:00.000-04:00Yeah I agree. There is definitely a fear issue. B...Yeah I agree. There is definitely a fear issue. But control is getting taken away, bit by bit, whether the CMO or CEO likes it or not. It's really a shifting in perspective of how you view the role of the customer. Whereas you used to sell stuff to them and it was largely transactional (and a part of the relationship will always be just that), there are now powerful feedback loops that circumvent traditional channels (customer sat surveys or phone-in numbers) and have built in multipliers - think customer reviews in Google searches, You-Tube videos, message boards, blog posts, all of these have huge potential for customer feedback (both good and bad) amplification. Much more so than anything in the past.<BR/><BR/>There is no putting your head in the sand and wishing that away.<BR/><BR/>So I agree, but you and I both know fear is no excuse.Paul Solderahttps://www.blogger.com/profile/14934770101157073208noreply@blogger.comtag:blogger.com,1999:blog-594792031312650389.post-71149700895117891512008-07-17T08:57:00.000-04:002008-07-17T08:57:00.000-04:00It's not that companies are just managing it impro...It's not that companies are just managing it improperly...it is that companies are scared. Scared of the unknown...scared of not being in 100% control of what happens. In the physical world, you can control everything (to some extent). <BR/><BR/>Moving full force requires relinquishing control. How many CEOs and CMOs do we know that are willing to do that? <BR/><BR/>The good ones, I guess.spagan44https://www.blogger.com/profile/17268238998763709642noreply@blogger.com