tag:blogger.com,1999:blog-594792031312650389.post5112283816987647694..comments2023-09-28T04:29:22.478-04:00Comments on Insight by Design: How do you energize customers who don't really care?Unknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-594792031312650389.post-19718269644566981372008-02-26T08:55:00.000-05:002008-02-26T08:55:00.000-05:00Superbly put!/agreeSuperbly put!<BR/><BR/>/agreePaul Solderahttps://www.blogger.com/profile/14934770101157073208noreply@blogger.comtag:blogger.com,1999:blog-594792031312650389.post-60751015536889247402008-02-26T08:47:00.000-05:002008-02-26T08:47:00.000-05:00I would argue that McDonald's and Subway have deve...I would argue that McDonald's and Subway have developed the loyalty and excitment your CDR client seeks. The question becomes, "What's the difference?"<BR/><BR/>Not sure I've got the answer. Obvious explanations would be that McDonald's has ingrained itself in our culture and our collective childhood; Subway has developed a unique "healthy" positioning in the fast food market. <BR/><BR/>Chili's had that stupid ribs song that stuck in everyone's head, but was that loyalty building excitment? Don't think so. It was bloody repetition and got annoying too quick.<BR/><BR/>I think the answer lies in the history of these establishments. They never did anything to develop brand meaning. Initially they relied on novelty; as they grew, they deferred to price as a method to compete. Now they're interchangible.<BR/><BR/>I think it shows that as a consumer-facing company, you have to focus on your niche and your brand from day one. You can get along without that, but the inevitable mediocrity will lead to a long path of stagnation.Anonymoushttps://www.blogger.com/profile/01716437966391306663noreply@blogger.com