Have been having a few problems with my Internet connection recently - it keeps cutting out and going slow.
Through all of this I have made multiple calls to the cable company (Cablevision). Overall, they have been pretty good but one major annoyance is their invasive customer satisfaction research.
After each call with a rep. they ask me to take a survey. Not after a set period of time, not randomly, not even after every second call. After EVERY call. This gets very annoying.
The decision to do this was based on an average number of surveys needed per rep. to assess performance. To hit this number, it turned out they needed to survey everyone. IN ADDITION, if you don't take the survey they call the next day and ask you to take it, again. Ugh.
When your customer satisfaction survey starts pissing off customers you have a problem.
It's an easy one to fix. It's even easier not to make the mistake in the first place.
PS: HSBC sent me a survey about their online banking system the other day. It was the first one they have ever sent me and I was happy to fill it out.
Showing posts with label surverying. Show all posts
Showing posts with label surverying. Show all posts
Saturday, January 5, 2008
Over Researched
Posted by Paul Soldera at 3:42 PM 3 comments
Labels: customer satisfaction, research, surverying
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