I've been looking at a lot of small business websites over the past week as we're looking for alpha clients for our software. Having an unmoderated forum is the most common 'web' mistake I've seen. Check out this unmoderated forum from the NY Flower Market Association (warning, link contains offensive material).
Bottom line, don't use unmoderated forums. Spam is like sand - it always seems to find its way into the smallest of places.
At the very least, require people to have a verified account before they can leave a message!
I am sure this is not the kind of image the Flower Market Association of NY wants to project.
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