Sunday, November 18, 2007

Great post on how to demo software

Just a quick link to a great post over on Joel on Software about his trials and tribulations running a demo tour of his latest creation, Fogbugz.

His point about triangulation is powerful. You can scream at the top of your lungs to try and convince someone of something and often come up short. But when someone else whispers your argument to them, they believe.

A good point for anyone selling anything to keep in mind.

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