Monday, March 10, 2008

Why?

A message from a company responsible for sending out monthly reports to a client of mine:

PLEASE NOTE: Starting with next month’s reporting, we will no longer proactively send notifications advising you when your reports are posted. Your monthly reports are scheduled to be posted by the end of the 7th business day of every month. As of the 8th business day, if you are not finding your reports on the site, please contact your Client Manager.
Why?

When the cost of an email is zero. It can be automated. And it's one less thing you have to remember to do. Why? Why not send an email?

Or better yet, just have this at the bottom of each message - 'If you would like to stop receiving automatic alerts when reports are updated, click here'.

Easy.

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